Citroen Augmented Reality App

Creating the AR app for Citroën was an exhilarating and rewarding experience that took me on a journey into a new technological frontier. The project was a true testament to my passion for innovation and problem-solving.
One of the most exciting aspects of this endeavor was learning how to utilize Vuforia to create an augmented reality experience. I was tasked with taking a target image and transforming it into a trigger that would initiate an immersive AR display on a mobile phone. This required a deep dive into the world of computer vision, image recognition, and AR development.
The learning curve was steep, but it was this very challenge that made the project so enjoyable. At the time, there were limited online resources and guides available for working with Vuforia, which meant I had to blaze my own trail. It was a journey filled with experimentation, trial and error, and a lot of manual testing.
Each day, I eagerly dived into the project, pushing the boundaries of what I knew and continuously expanding my skill set. It was a process of continuous learning and adaptation. I found myself captivated by the possibilities that augmented reality offered – the ability to merge the physical and digital worlds seamlessly.
As the project progressed, I began to see my efforts paying off. The AR app for Citroën started taking shape, and the once-challenging task of creating an AR experience became a thrilling endeavor. Seeing my work come to life on the screen of a mobile phone was a deeply satisfying experience. It was not just a technical achievement but a creative one as well, as I had the opportunity to design and refine the AR elements to enhance the Citroën experience.
Completing this project brought a profound sense of accomplishment. It wasn’t just about delivering a functional app; it was about conquering a technical challenge that I had initially thought was beyond my reach. It was about proving to myself that with determination, persistence, and a willingness to learn, I could push the boundaries of what I could achieve.
Looking back, I can say with confidence that the AR app for Citroën was more than just a project; it was a transformative experience. It expanded my technical skill set, boosted my confidence, and fueled my passion for exploring new frontiers in technology. It also demonstrated the power of perseverance and self-guided learning in the face of complex challenges.
In the end, the joy of creating this AR app for Citroën extended beyond the final product itself; it was about the exhilarating journey of discovery and innovation that I embarked upon. It was a testament to the boundless possibilities that technology offers to those who dare to explore and push the limits of their knowledge and skills.
Project Description
Creating the AR app for Citroën was an exhilarating and rewarding experience that took me on a journey into a new technological frontier. The project was a true testament to my passion for innovation and problem-solving.
Project Details
- Client: Citroen
- Date: July 15th 2020
- Category: AR App
Project Participants
- Art-Director: Travis Badge
- Designer: James Noonan
- Developers: James Noonan, Dylan, Bert
- Manager: James Noonan
- IT Guy: James Noonan









